Connecting...

Back to Blogs
Blog Img

Webinar - From Interim to Impact: Jo Robinson on Leading, Branding & Breaking Through

​In our compelling and insightful webinar, guest speaker, Jo Robinson, Chief Marketing Officer at The Iconic shared her transformative journey from Interim Executive to permanent leadership. Titled “From Interim to Impact”, this session was a masterclass in navigating career transitions, building a personal brand and leading with authenticity.

The Power of the Interim Role

Jo’s story begins with an interim opportunity that became a pivotal moment in her career. Rather than viewing the role as temporary, she embraced it as a chance to demonstrate her value, build trust and make meaningful impact. Her experience underscores how interim positions can be powerful stepping stones, not just placeholders.

Leadership with Purpose

Throughout the webinar, Jo emphasises the importance of leading with intention. She shares how her leadership style evolved through self-awareness, resilience and a deep understanding of team dynamics. Her approach is grounded in empathy, strategic thinking and a commitment to fostering inclusive cultures.

Branding Beyond the Logo

Jo also dives into the concept of personal branding as a reflection of one’s values, voice and visibility. She discusses how leaders can shape their brand through consistent actions, clear communication and authentic storytelling.

Breaking Through Barriers

The webinar doesn’t shy away from the challenges Jo faced, especially as a woman in leadership. She discusses imposter syndrome, navigating corporate politics and the importance of mentorship. Her advice to aspiring leaders? Own your narrative, stay curious and don’t wait for permission to lead.

Key Takeaways

  • Interim roles can be transformative if approached with strategic intent.

  • Leadership is about influence, not authority.

  • Personal branding is built through consistency, clarity and courage.

  • Breaking through requires resilience, support networks and self-belief.

Please watch the full recording of the session below:

If you would like more information on our webinar series, please contact one of the team today.