During COVID-19 organisations are identifying expertise gaps in critical areas. As we work through this crisis period we have created a series to focus on these critical areas, with insights from one of our readily available expert Interim Executives.View the full series here.
"Communications is about making meaningful connections. During a time of crisis, those connections become even more meaningful” – Melissa Hayes
Melissa has 20 years extensive experience in corporate communications and marketing, with one of her specialist areas being incident and crisis response management, from strategy through to implementation. Having started her career in public relations, Melissa has held key leadership roles for some of the largest B2B industrial organisations across the Region
Melissa has been a central contact in managing crisis response strategies throughout such challenging events as the Victorian bush fires, Queensland floods, tropical cyclones, the H1N1 flu pandemic of 2009 and an on-site response to support the emergency services during the Pike River Coal Mine disaster in New Zealand.
Melissa’s Response and the Outcome
Throughout the above and many other crisis events over the years, Melissa has delivered strategic corporate counsel to C-Suite executives and Boards to ensure effective risk mitigation and manage corporate reputation. Melissa also developed a comprehensive multi-tiered media training course to assist the breadth of employee stakeholders to respond effectively to unexpected crisis events.
An Example of Crisis Communication in Action
Having been at the centre of ongoing crisis events relating to gas misuse (especially balloon gas inhalation), whilst in one of her previous roles, Melissa rallied industry members to unite in a social campaign to educate on the dangers of the balloon gas ‘Mickey Mouse’ voice and subsequently became the industry spokesperson on the subject. This started a wave for a new proactive approach to similar communications across the industry about the correct use of gas throughout applications.