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Todd Babiak, the new CEO of Brand Tasmania

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Watermark was engaged by Brand Tasmania to conduct an extensive international executive search to find the organisation’s inaugural Chief Executive Officer.

Brand Tasmania is the first statutory ‘place’ branding authority established in Australia.  It is responsible for taking a contemporary, best practice approach to ensure that Tasmania’s image and reputation is strengthened locally, nationally and internationally, and it is promoted and protected as a key asset of the Tasmanian community.

Watermark identified the global leaders in place branding from major cities and regions around the world. We are thrilled to have been able to support in the appointment of Todd Babiak. Todd is an internationally recognised, award-winning specialist in place branding, with deep experience running successful place branding campaigns across Canada, the US, Mexico and Europe.

We look forward to seeing his achievements in growing the already vibrant brand of Tasmania.

The announcement from the Premier of Tasmania, Will Hodgman, can be foundhere.

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by Watermark